Fourth generation farmer, Dirk Giannini has been producing lettuce on his Salinas Valley farm for more than 14 years. Born and raised with farming in his blood, Dirk\u2019s appreciation for the land that provides the high quality lettuce for our salads is second to none. \u201cWe would never want to take anything away from this ground because it is our livelihood,\u201d says Dirk. He prides himself on the effort of farming, but also on the history. His grandfather was one of the pioneering farmers who brought lettuce by railcars filled with ice, hence Iceburg Lettuce.\u00a0 \u201cMcDonalds expects high quality and freshness on a daily basis,\u201d he explains. \u201cWithin days, our lettuce is harvested, tripled rinsed and delivered to McDonalds.\u201d \u201cTo produce high-quality lettuce, the attention to detail is demanding, and we are here every day making sure we can make that happen for McDonalds,\u201d says Dirk.