Why Do I Need a Website for My Business? 5 Key Reasons
There are currently more than 1.7 billion different websites on the internet.
Does the world really need another one?
You may be reluctant to create a website for your own business. Is it really that worthwhile? Well, the short answer is: yes!
Read on for five key reasons why you need a website for your business.
1. Your Customers Expect It
We live in an internet-based world these days.
If potential customers want to find out information, the first place they will look is online. If you don’t have a website, it will usually sound alarm bells for users. Every major business has a website, so why doesn’t yours?
If you’re worried that creating a good website will be too time consuming or expensive, then don’t be. These days there are plenty of simple templates and website builders you can use. You could bite the bullet and get a website designed; the money you make in new sales may far exceed the cost.
2. You Show up in Search Results
If you don’t have a website, then you’re pretty much invisible on the internet.
You may have submitted your details to directories such as Yelp, but even then your listing is likely to be drowned out by other sites. Using search engine optimization, you can get your website to show up on the first page of search results, making you visible to millions of new people.
3. You’re Open 24/7
You can’t sell your products or services or answers questions about your business when you’re asleep.
Your website can. A website allows you to sell products, or provide useful information your products and services no matter the time, and no matter where the user is located.
4. Your Competitors Have One
If you don’t have a website, you can bet that your competitors do.
This is giving them a huge advantage by allowing them to be found online, make themselves an authority in your particular field, and shape their brand.
If someone is searching for a food business for example, and it’s a choice between a business with a good website and one that doesn’t have one at all, who do you think people are going to choose?
5. You Can Showcase Your Products and Services
Do you wish you could find thousands of potential customers and just spend five minutes explaining to them exactly why they need your product or service?
With a website, you can. It gives you the opportunity to go into detail about the problem your product or service solves, and what makes it better than the other options out there. It gives you the chance, for example, to explain how all your diamond rings are ethically sourced.
If anyone is considering making a purchase, this could be the final nudge they need.
Do You Need a Website?
If you’re wondering if you need a website, hopefully, these points will make you realize that you do.
A website not only makes you visible to a huge section of potential customers but also allows you to keep operating no matter what time of the day or night. It puts you on a par with the competition and allows you to promote the benefits of your products.
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June Potter wrote this article on behalf of FreeUp. FreeUp is the fastest-growing freelance marketplace in the US. FreeUp only accepts the top 1% of freelance applicants. Click here to get access to the top freelancers in the world.
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