4 Tips for Using Digital Product Displays
Did you know that the average American spends about 6 hours and 42 minutes per day on the web? Because we’re so used to looking at images, video, and interactive content on our screens, it’s important that businesses actually bring that value to consumers.
Digital product displays are one of the best ways to make this happen. These displays are the virtual equivalent of an endcap or a discount table. Read on to learn how you can get these displays on people’s screens so that they’ll click the ‘add to cart’ button ASAP.
1. Choose the Right Locations
You need to showcase the right store products in your retail displays. However, you also need them to be arranged in an easy-to-navigate way. This means that you can’t just take pictures of full shelves that people will struggle to see.
Endcap displays and countertop shelf arrangements are ideal for product display marketing. Make sure that everything is shown to advantage so people know exactly what they’ll buy. If you want to go the extra mile, organize things by category and show more objects.
2. Capture Multiple Angles
It’s critical that you show all angles of the items available for purchase. This lets people know what they’re investing in so that they can feel more confident in your online store.
Make sure that you organize and arrange product displays in a way that lets people see the front, back, and sides of every product. Let them move around the table with their curser. They can then zoom in and browse until they’re ready to buy.
3. Consider Audio Content
When people go into a retail store, they’ll hear music playing throughout the space. Online, this won’t always be the case. In fact, some people will prefer to mute the audio, which is totally fine!
However, you should have multiple audio options for your digital display. Sound effects and mood music are just part of the game. It’s awesome to include audio descriptions of products and give people facts about what it’s made from, how much it costs, and more.
The audio description also makes your shop more accessible for those with blindness and other visual impairments. There’s no downside!
4. Make It Interactive
In addition to letting people zoom in and move around, you’ll need to do other things to make your virtual displays interactive. Let people pick up items and put them into a virtual basket. This is different from an ‘add to cart’ button because they’ll be able to see all of the items in the cart.
The idea is to simulate an in-store shopping experience. You can make it even more fun with sound effects, games, and video content. Find out more about the benefits of this and be innovative.
Set Up Digital Product Displays Today
Now you know how to set up digital product displays that engage and entice consumers. Awesome! It’s time to get more tips on how you can make these marketing displays appealing and interesting.
Check out the rest of our webpage for more marketing, business, and lifestyle tips. You’ll find hundreds of articles to boost your success in all areas, so start browsing today.
Ben Stern wrote this article on behalf of FreeUp. FreeUp is the fastest-growing freelance marketplace in the US. FreeUp only accepts the top 1% of freelance applicants. Click here to get access to the top freelancers in the world.
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