Top 3 Reasons to Get Excited about Brooklyn Water Bagels Expansion
New Yorkers know, without a doubt, that they make the best bagels. Brooklyn rules the bagel market because it has hundreds of years of practice and one not-so-secret ingredient—water. Not just any water, but the pure, mineral-rich water that comes from the Catskill/Delaware watershed west of the Hudson River and the Croton watershed east of the Hudson. Outside of New York State, most bagel shops don’t have access to Catskill Mountains water; thus, they produce mediocre bagels. Not so with The original Brooklyn Water Bagel Co. They found a way to produce Catskill Mountains-quality water, which allows them to deliver the tastiest New York-style bagel this side of the Brooklyn Bridge. Crispy on the outside, chewy on the inside, these hand-made rings have enough heft to support lox, cream cheese, or a pile of deli meat.
So why all the fuss about a bagel? Here are three reasons that Brooklyn Water Bagel Co. stands out from the other shops in town.1. The purest water. Brooklyn Water Bagel’s proprietary water treatment system, Brooklyn Water Works, replicates the natural composition of the water that Brooklyn residents drink daily. The company’s advanced system filters local water down to its most natural state. A special mineral combination replicates the Catskills’ calcium-magnesium combo, which creates the ideal dough consistency. The result? Pure, safe drinking water and the foundation for an old-world-style bagel.
Brooklyn Water Bagel uses only this water in its recipes, coffee, ice cubes, and in the kettles used to boil bagels. This means, not only does Brooklyn Water Bagel produce New York-quality bagels, it does so with fewer toxins than other shops.
Using this “Brooklynized” water, Brooklyn Water Bagel boils, and then bakes, its bagels using the same methods that New York shops have used for decades. Guests can watch the whole process at the restaurants’ see-through preparation and baking areas.
2. Super sandwiches and pastries.Brooklyn Water Bagel offers a full menu of sandwiches and breakfast items, including the colossal Eggs on a Bagel, which features a generous pile of egg and cheese piled inside a large, toasted plain bagel. Add meat and/or veggies for a skyscraper of a breakfast.
Brooklyn Water Bagel patterns its signature sandwiches after the great New York delis. Dig into a tuna melt or a cool egg salad sandwich. Signature varieties include The Brooklyn, with eggs, bacon, sausage, ham and cheese; The Williamsburg, with smoked salmon, cream cheese, sliced tomato, and red onion; and The Greenpoint, with egg whites, spinach, mushrooms, and swiss on a scooped and toasted whole-wheat bagel.
For a little less bread, but still packed with flavor, in a grab-and-go format, try the new house-made bagel pockets. You’ll get Brooklyn Water Bagel’s one-of-a-kind dough, baked in pocket format, and filled with meaty, cheesy goodness. Grilled chicken, roasted turkey, and roast beef are just a few tasty pocket-fillers.
Every good meal ends with dessert, and Brooklyn Water Bagel has plenty of sweet-tooth satisfying options. Try one of its super-sized chocolate chip cookies, an oversized muffin, or even a Black & White muffin!
3. Fresh coffee. Brooklyn Water Bagel uses only quality Arabica beans selected from the world’s leading coffee-growing regions. It roasts its beans daily, in small batches, for consistently good results. It brews its coffee with its proprietary water to produce light, medium, dark, and decaffeinated blends that will have you savoring the last drop.
Like it iced? Brooklyn Water Bagel’s Iced Coffee Cubsta® uses ice cubes made from coffee so it doesn’t get watered down as the cubes melt. And Brooklyn Water Bagel never uses leftover coffee for its cold brews. It specifically brews coffee for its cold drinks.
Not a coffee person? Cool off with a bottle of our refreshing Brooklyn Water, bottled exclusively for you using our proprietary “Brooklyn Water Works” system. Looking for something sweet? Try our chocolate egg cream made with Fox’s U-Bet—the chocolate syrup of choice for an authentic New York Egg Cream.
To experience Brooklyn Water Bagels today, visit one of its 24 locations in Georgia, North Carolina, Maryland, Massachusetts, California, and South Florida. It plans to expand to 100 locations by 2019, which means it may not be long before Brooklyn Water Bagels appears in your neighborhood.
If you simply can’t wait, open a franchise! To find out more about franchising opportunities, or to find traditional New York-style bagels near you, visit brooklynwaterbagels.com.