What Is On-Page SEO? 5 Important Examples
Are you familiar with on page SEO?
There are many different SEO or search engine optimization types, but on-page SEO is one of the most important. The good news is, anyone can learn on-page optimization strategies that will improve their site ranking, and it doesn’t take a lot of technical skill.
Keep reading to learn more about what is on page SEO and some important tips that will help you start optimizing your website today.
What Is On Page SEO?
On-page or on-site SEO is a practice that improves your website’s ranking in search engine results. On-page SEO includes optimizing visual content on your website pages, blogs, and more, as well as the HTML source code.
When you optimize your pages, you make it easier for Google to find your content and determine that it’s relevant for searchers, so it ranks higher.
Five On-Page SEO Tips You Need to Know
On-page SEO strategies are not hard to implement once you know what you’re doing and have the tools to conduct research.
To help you get started, here are five ways to optimize your content on-page so that you boost your site ranking:
1. Use Relevant Keywords
The first step to successful on-page SEO is creating a list of your target keywords. These keywords will be things that users might search that will lead them to your business.
You can use online keyword research tools to see which terms are searched the most and where your competitors rank.
Keyword placement is also important for on-page SEO. For example, you’ll want to include your target keyword in the title of the page.
2. Consider Content Type
It’s not enough to fill every page of your website with keywords. You’ll need to conduct some basic research and see where your competitors rank with the keywords you’re targeting, as well as what content type they’re ranking with.
You won’t rank as high if you put a keyword in a blog post when all of your competitors have it on a service page. This is because you have to consider a searcher’s intent. If they’re ready to make a purchase, going to your website and visiting a blog post isn’t relevant for them.
3. Keep Content Clear
As you’re developing content for your site, make sure you keep things clear, concise, and easy to read. Don’t overload your content with target keywords so that it doesn’t make sense.
4. Pay Attention to URLs
Despite the name, on-page SEO isn’t just about the content that’s on your site. You should also pay attention to your URLs. Edit your URLs to include the keyword you’re targeting while ensuring it stays relevant to what’s on the page.
5. Don’t Skip Meta Descriptions
A good meta description on your pages doesn’t directly impact search ranking, but if users get a good idea of what they’re going to get on your page, it can lead to more clicks on your website.
When you’re writing a new website page or blog post, make sure you include a meta description. Your description should be around 120 characters and a very clear and concise summary of the content on the page.
Learn More Important SEO Tips
On-page SEO supports your business’s overall marketing strategy. By making some small tweaks to your website content, you can see a big increase in traffic and boost your business.
Now that you know what is on page SEO, you can continue to advance your SEO strategy and rank even higher on search engines. For more helpful SEO and marketing tips, make sure you check out the rest of our website.
June Potter wrote this article on behalf of FreeUp. FreeUp is the fastest-growing freelance marketplace in the US. FreeUp only accepts the top 1% of freelance applicants. Click here to get access to the top freelancers in the world.
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