5 Tips for Video Marketing on Social Media for Small Businesses
84% of marketers say that video has been a successful way for them to generate leads.
People in the US spend a ton of time on the internet strictly watching videos. As a marketer for a small business, you need to go where the people are.
If you have not considered adding social media video to your marketing campaigns, now is the time to start. Demand for video is only increasing, so using it as a marketing tool is not going away any time soon.
Keep reading to discover five tips for video marketing on social media.
1. Have a Video Marketing Strategy
You don’t want to start posting videos to social media without a well-thought-out plan. Determine your company’s milestones or significant holidays that you want to touch on and build a strategy around those.
Plan and post your video marketing with a purpose. If the topics for videos are well thought out, your audience will connect with what you are trying to say.
2. Pick What the Best Social Media Platforms Are for Your Company
Just because the platform is out there does not mean you should post on all of them. Video marketing on social media requires that you tailor each video to each specific platform. For example, Instagram has different posting requirements from TikTok.
When you are in the strategy stage, think about who your audience is and where they spend their time on social media. Once you have this snapshot, you can pick the social media platforms that will best reach your audience and go from there. Your social media posts should speak to that specific audience.
3. Grab Attention Right Away
Your audience will scroll past videos that don’t grab their attention in the first few seconds. As a brand, you should make the first few seconds of your video as enjoyable as possible. Once you have your audience’s attention, they are more likely to watch the rest of your ad.
4. Tell a Story
Humans are wired to connect to story. It helps to build a connection and trust with the people on screen. So instead of just trying to sell to potential customers, come up with a video that leaves an impression on your audience instead.
Great corporate videos are more than just stats. It would be best if you had real people telling real stories that your audience can connect with.
5. Make It Accessible
Watching a video with sound on social media is becoming less and less common these days. If you want your brand’s message to reach your customers still, consider adding subtitles.
Video Marketing on Social Media Is Possible!
If you have been putting off video marketing on social media, it’s time to take action. Marketing with videos is the best way to reach your potential clients with your brand’s message.
Want more guidance on business and marketing strategies? Our blog has a ton of helpful information to help you launch your next advertising campaign or marketing strategy. Take a look today!
Ben Stern wrote this article on behalf of FreeUp. FreeUp is the fastest-growing freelance marketplace in the US. FreeUp only accepts the top 1% of freelance applicants. Click here to get access to the top freelancers in the world.
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