Web Design Marketing 101: What’s the Importance of Web Designing?
If you’re in marketing, here’s a number you should know: most landing pages have a bounce rate of up to 90%. That’s the equivalent of someone walking into your store, glancing inside, and walking away before looking at a single product.
In online marketing, appearances matter. That’s why web design marketing should be the keystone of your online presence. If you’re not thinking about website designing, you’re losing customers.
Want to learn more about web design marketing? You should. Keep reading — we’ll explain the importance of web design and marketing, and how they can retain your clients for you.
Make an Impression
You’re fine with having a dingy, unattractive storefront, right? Wrong!
You want your clients’ first impression of your company to be positive. That’s why you paid a decorator to spruce up your office and hire a cleaning company to keep it looking spotless.
In these digital days, your online presence is the only storefront your customers will ever see. If it looks substandard, clients will click away faster than you can say “lost revenue.”
Don’t lose potential buyers. Web designing help gives you the equivalent of a gorgeous storefront. Get web design help to make a good first impression.
Having good web design isn’t a flashy extra. It’s your chance to show your professionalism to your clients.
Web design gives potential customers a chance to separate the pros from the wannabees. When a customer clicks to your site, they’ll assess your website in under three seconds. They’ll click away if they don’t like what they see.
Customers evaluate your site on factors like:
- How quickly it loads
- Whether it functions easily
- Whether there are any glitches
- How attractive it looks
- Whether they can find what they’re looking for quickly
It doesn’t matter how professional your company actually is. You’re being evaluated on how professional your website looks.
Hopefully, you wouldn’t show up to an important business meeting wearing sweatpants. So why would you let your online presence scream “unprofessional?”
That’s why web design shouldn’t be a DIY project. Find a professional designer to get the best possible website. Learn more about Questions To Ask Your Web Designer here.
The ultimate purpose of web designing help is simple: get customers to choose you.
Good web design doesn’t just make your company look good. It guides your customers through the purchasing process.
An intuitive website takes clients through the purchasing funnel. This makes it easy for them to decide to commit. When you’re looking for website help, don’t forget that your website should boost your bottom line.
Is Web Design Marketing Important For Me?
If you want to put your company’s best foot forward, attract customers, and get leads, then yes! Web design marketing is a must for you.
If your website is an artifact of the early days of the Internet, it’s time to update. Find a web designer near you and get the site that can sell your product today. Don’t forget to keep reading our blog for more tech and business tips!
Samantha Gaines wrote this article on behalf of FreeUp. FreeUp is the fastest-growing freelance marketplace in the US. FreeUp only accepts the top 1% of freelance applicants. Click here to get access to the top freelancers in the world.
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