Why Is Local SEO So Important to Your Business?
Local SEO is a popular search engine optimization strategy that allows your business to be more visible on local search results on Google. If your business has a physical office or a target area for its services or product, local SEO can be very beneficial.
To understand why local SEO is so useful, consider your most recent Google search. Perhaps you were hungry, so you google ‘nice restaurants’. Most likely, Google’s top results showed you restaurants in your local town or city. If you’re a small business, local SEO can help relevant potential customers find your business when they need you.
Your Google search shows you great local restaurants, rather than simply great restaurants across the United States. It’s more relevant to you and great for local businesses. In this blog post, we’ll take a closer look at the benefits of local SEO for businesses and how your business can make the most of this SEO strategy.
How Can Businesses Utilize Local SEO?
If you want your business to attract more business through relevant local searches, there are a range of ways that you can optimize your online presence. It’s not just about Google either, this is useful for a range of search engines (although Google has an 88% search engine market share in the US).
One way to boost your business in local searches is to add hyperlocal content to your website. Local keywords are great as it makes your business more likely to show up on relevant local searches. Local keywords like ‘restaurant near me’ or ‘restaurant in [your town/city]’ in your web copy are great.
Other ways to make your business more local SEO-friendly include setting up and maintaining a profile on Google My Business. This will help your business to create relevant information on Google Search and Google Maps. Also, you can create profiles on social media channels and on business directories to make your business more visible and more legitimate in the eyes of search engines.
What Are the Benefits of Local SEO?
Let’s go back to that Google Search for a nice restaurant. Google likes showing results that are geographically related and relevant. If you have a restaurant in the area where the search was made (with an active online presence and plenty of relevant information listed), you’ll be more likely to be shown to the person making the search.
Having a good local SEO strategy is a cost-effective marketing solution. As we have highlighted, it helps relevant local customers to find you when they need you.
Check here for some of the most important marketing trends to watch out for in 2021.
Make Local SEO Your Business’s Best Friend
Local SEO is great for local businesses. It helps to make your business more visible to relevant online traffic. By following the strategies listed above, you can ensure that your business shows up on Google Searches more often.
Like this blog post on gaining customers through local search engine optimization? Be sure to check out our other informative articles on the rest of our blog today.
Samantha Gaines wrote this article on behalf of FreeUp. FreeUp is the fastest-growing freelance marketplace in the US. FreeUp only accepts the top 1% of freelance applicants. Click here to get access to the top freelancers in the world.
HTV Native Ad Solutions and Hearst partners may earn revenue when readers click affiliate links in this article.