6 Tips on Creating Instagram Marketing Campaigns for Small Businesses
When it comes to the popularity of social media platforms, Instagram comes in at No. 6. It’s also America’s 10th most visited website. So it attracts eyeballs.
What does this mean for you as a small business owner? It means a lot. If you want to attract customers, sell more products and services, and grow your business, you’ll want to explore leveraging Instagram marketing campaigns.
Here’s a look at 6 tips to help you create effective marketing campaigns on Instagram for your small business.
1. Set Up Instagram Business Account Before Launching Marketing Campaigns
Before you start marketing with Instagram, you need to set up an Instagram Business Account. This account offers features that will help you launch an effective marketing campaign on the social media platform.
Keep your target market in mind as you set up this account. Knowing and understanding your demographic will help you set up an effective profile. You’ll want to be informative and you’ll want to be interesting to attract interest.
2. Map Out Your Campaign
It goes without saying that you’ll want to map out your campaign before launching it.
This means defining key objectives, figuring out the target demographic, choosing relevant keywords and topics, and determining distribution.
3. Tag Your Locale
When marketing businesses online, you’ll want to ensure that your customers and prospective clients know exactly how to find and get in touch with you.
That’s where the location tag comes into the picture. You can use this feature to allow your target market to get in touch with your small business whether they’re offline or online.
Tagging your location will also be beneficial when people from your target demographic are in close proximity to your place of business. Specifically, your business will be featured more prominently in Instagram search results.
4. Find Influencers
You don’t technically need to get influencers on board. But doing so can work wonders for your social media marketing efforts.
Influencers are popular Instagramers who have gained a following owing to their expertise, aura, or something else that resonates with people on social media. You can enlist one or more of them to help promote your campaign.
They can do this by making regular Instagram posts that will be seen by their many followers. Their social media posts will get a bunch of likes. So it’s worth working with influencers who fit your brand and offering.
5. Schedule Instagram Posts
You should also schedule posts for your marketing campaign. Scheduling Instagram posts is part of running a productive and effective marketing campaign on the social network platform.
What you’ll need to do is create content and schedule the posting of the content. This will leave you more time to concentrate on promoting your campaign and responding to comments left by your audience.
6. Use Instagram Marketing Tools
It’s also important to use Instagram marketing tools. You can do this by using Instagram ads. You can target your desired demographic based on interest, behavior, and location. Ads can be placed in stories or feeds.
You should also take advantage of data tracking and analytics features. Track things like reach, comments, and even likes. Doing this will help you measure the effectiveness of your Instagram marketing strategy.
Instagram Marketing Campaigns Are a Must
If you’re running a small business, you need to spend time and money on marketing. And Instagram marketing campaigns can make a big impact.
This social marketing platform provides a great opportunity for you to promote your business, attract new customers, and grow your brand. Following the aforementioned tips will help you launch successful marketing campaigns.
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Trevor Anderson wrote this article on behalf of FreeUp. FreeUp is the fastest-growing freelance marketplace in the US. FreeUp only accepts the top 1% of freelance applicants. Click here to get access to the top freelancers in the world.
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