4 Powerful Tips for Boosting Your Instagram Reach
Are you having a hard time getting new followers on Instagram?
When you put a lot of time and energy into your page and can’t seem to grow your following no matter what you do, it can be frustrating. A lot goes into growing your Instagram reach, so you may be wondering where to start.
Thankfully, there are some simple things you can do to make your posts rank higher in your followers’ feeds and help your page reach a wider audience!
Here is how to increase reach on Instagram!
1. Build Relationships for Instagram Reach
One of the best ways to improve your Instagram organic reach is to connect with your audience. If someone comments on a post, comment something back to them, even if it’s just a simple thank you. If someone asks a question, be sure to answer quickly.
Another way to gain traction by building relationships is to comment on other people’s photos. If you add something of value to the photo, they may notice and decide to check out your page, too! If you’re running a business page, try to connect with similar businesses and figure out what their audience hopes to get from their posts!
2. Make a Variety of Content
When first learning how to reach more people on Instagram, you’ll likely come across content variety. That’s because each Instagram user has a preference between photos and videos.
For example, if your followers prefer to interact with videos over photos, video posts will be prioritized in their feed. Tips for video production can be useful in helping you create quality content your followers will enjoy.
Posting both photos and videos will go a long way in boosting your reach!
3. Learn When to Post
Part of the Instagram reach algorithm is posting at optimal times during the day. This requires research into discovering when the majority of your audience is online.
Taking a break from posting or posting less could also help improve your reach. Limiting your posts to just quality content will keep people interested in your page without cluttering their feed. Taking a break from your account for 48 hours can reset your account if you’ve been Instagram Shadowbanned.
4. Use Relevant Keywords
Researching relevant keywords and incorporating them into your posts as either captions or hashtags can help draw in people who are looking through their Explore page. Placing keywords in your bio or username can help people find you, too!
You first have to figure out what your target audience is looking for so you have a general idea of how to tag your posts. From there, tag your posts with keywords related to your business or the post itself! Just be sure to keep your hashtags relevant and appropriate.
For example, if you run a fashion page, hashtags like #fashionblogger, #fashiontips, and #ootd will attract the appropriate crowd!
Get Better Reach on Instagram
Improving your Instagram reach is possible when you try out a few of these tips! Soon you’ll be able to draw in a wider audience and connect with people from far off lands!
Be sure to check back regularly for more lifestyle advice!
Trevor Anderson wrote this article on behalf of FreeUp. FreeUp is the fastest-growing freelance marketplace in the US. FreeUp only accepts the top 1% of freelance applicants. Click here to get access to the top freelancers in the world.
HTV Native Ad Solutions and Hearst partners may earn revenue when readers click affiliate links in this article.