The Business Benefits of Communicating With Customers Through Mail
Did you know that 98% of consumers bring in their mail the same day that it’s delivered? The same study this statistic was derived from also states that 77% of people sort through their mail immediately.
From these statistics, it’s easy to assume that communicating with customers through direct mail is a good idea for businesses.
What are the specific benefits of marketing through direct mail? Keep reading to find out.
Better Response Rates
Compared to other marketing methods, communicating with customers via direct mail offers better response rates. There are different reasons for this fact, one being how customizable direct mail can be.
Perhaps the largest reason for the high response rate is that direct mail is usually opened and read. When you bring in a stack of mail from your mailbox, you’ll scan through the contents instead of throwing it directly in the trash.
Some can’t say the same for email content. Users might trash an email without opening or reading it.
Nowadays, you can get the best of both worlds by sending a certified letter online. You can learn how to incorporate it into your marketing campaign.
Builds Trust
Direct mail is a great technique for customer satisfaction and customer retention. Many homeowners enjoy receiving a tangible marketing message compared to those online.
Physical mail can be placed anywhere as a reminder of a new product or service your business is offering. Because of this, and the fact that mail has been around for a long time, one of the business benefits of mail is building trust.
Marketing teams with smart management know that there are sneaky digital marketing ads out there that can infect someones’ computer. These days, receiving an email makes one consider the risk of a phishing attack.
Direct mail can connect with many customers especially those who are less familiar with the technology.
Targeted Marketing
If you are a local business, you’ll want to use targeted marketing as much as possible. Sending mail for communicating with customers is a great way to take advantage of consumer data.
There are lists of consumer data that a business can purchase to find out more about their customers. With this information, you’ll be able to target individuals and tailor ads to them.
More Creativity and Versatility
When you opt for direct mail as a form of marketing, you have free creative range. This cannot be said for every form of advertising as a lot of restrictions are in place today.
With direct mail, you’ll benefit from nearly unlimited creative options. Physical mail allows you to change sizes, send creative 3D objects, apply textures, etc.
Is Communicating With Customers Through Mail Right for Your Business?
For most businesses, communicating with customers via direct mail is a cost-effective marketing option. Not only will you benefit from better response rates, but you’ll notice an improvement in overall performance and ROI.
No matter what your campaign goal is, direct mail can work side by side with your other marketing methods to further improve customer engagement.
There’s a lot to learn in the world of advertising and marketing. Keep reading our blogs to find out more.
Trevor Anderson wrote this article on behalf of FreeUp. FreeUp is the fastest-growing freelance marketplace in the US. FreeUp only accepts the top 1% of freelance applicants. Click here to get access to the top freelancers in the world.
HTV Native Ad Solutions and Hearst partners may earn revenue when readers click affiliate links in this article.